Why is the template font smaller compared to the PSD design?

Font sizes may need to be scaled down to meet design specifications. Sometimes the text does not fit the size limit of the canvas.

The maximum canvas size for all templates is 612px. This size is ideal for the template to appear correct on most email clients.

Note: If a PSD font is not web-friendly, it may have to be changed. Some email clients use fall-back family fonts when they are unable to use the coded font.