The geolocation is an estimate of the real-world location of an object connected to the internet or a GPS; usually a mobile phone or a computer. Each device that connects to the internet (or another network) is assigned an IP address, which is a string of numbers that identifies that specific device from all the others.
Some browsers use this IP address to detect a user’s location. This isn’t an exact location, but it’s accurate to within a few kilometres.
The IP is checked with a device-specific API, which must be enabled for geolocation to work. If a device doesn’t support IP tracking, we won’t be able to see where that reader is when they read your email.
Also, Gmail doesn’t provide accurate location data. Gmail caches images on their proxy servers, and open information in Gmail is tracked with a pixel-size image. Because of this, all the IP addresses for Gmail opens are those of their proxy servers and we can’t accurately reflect Gmail location data.
Our platform checks your subscriber’s IP address, and then we use a plugin to render those addresses on a Google Map. We also track unique clicks within emails and tell you how many times readers in each area have read and clicked within your email.