An unconfirmed contact is someone who hasn’t yet confirmed that they want to be contacted by you. It’s bad practice to send emails to contacts who haven’t opted-in to your list – not just because it’s unethical, but also because you risk being marked as spam.
To send an email to an unconfirmed contact asking them to opt-in to your database:
- Find the contact you want to confirm.
- Click Advanced > Request confirmation in the action bar in the top-right-hand view of the screen. A confirmation email with a verification link will be sent to the contact.
Note: To verify their subscription, the contact must click the link. Once they’ve done so, their status will automatically be updated in the system.