Over the last few months, we have been hard at work on three main areas in Everlytic. It’s been all about:
- Multipart SMS
- Campaigns
- Performance
Every day we send millions of emails, SMSes and transactional emails, and making sure they get through quickly is very important.
Multipart SMS
You’re no longer restricted to 160-character SMSes. Our new multipart SMS functionality lets you send messages up to 459 characters long. These messages support personalisation fields, replies and opt-out instructions from contacts. The benefits to you are obvious; if you need to send longer SMSes, you can.
Each SMS is charged individually, so if your message takes two SMSes, two SMS credits will be deducted from your account.
Personalisation fields are counted as having zero characters while you are drafting the message. When the system sends your message, and adds the personal information, it automatically calculates how many messages are required.
Read our article on multipart SMSes for more details.
Campaigns
Campaigns are coming.
The Campaign Builder allows you to construct tailored communications for new email subscribers. We will release detailed information once this new feature is ready to go.
Performance
Most of the changes we’ve made over the past few months have been under the hood. We’ve dedicated a lot of attention to making the system faster and more reliable as a whole.
To this end, we’ve introduced fast sending, content delivery networks and load balancers.
These changes are showing tangible results as we recently clocked 41 000 emails in our top minute.
This means that your emails are delivered more quickly and more reliably than ever before.