There are three types of campaign tools that our platform supports: standard campaigns, A/B split tests, and autoresponders. This section of our help guide will show you how to create and track these campaigns in the system.

A/B Split Tests enable you to send two slightly different versions of the same email to a sample of your contacts to test which email gets a higher click- or open-rate. After a predetermined time, the better-performing email is automatically sent to the rest of your database.

Autoresponders are emails created to function as an automatic response (like automatic welcome emails when someone subscribes to your newsletter). The email will only send once a specific action is taken by a contact. This action is set up via triggers.