A Workflow is a set of automated actions, created to guide a subscriber along a unique path that leads to a specific goal. The goal could be conversion, onboarding new customers, engaging an existing database, or nurturing new leads.
Workflows will at first replicate Drip Campaigns, with future upgrades incorporating autoresponders. To access Workflows, click Workflows > Create Workflow to begin creating your email and SMS workflow, set-up triggers, delay events, and action sequences.
Workflows allow you to trigger actions in two main ways.
Workflow triggers are as follows: