Transactional Emails


Transactional emails are once-off, often private, emails sent to one or more recipients. Unlike regular emails, these are sent through our server with the purpose of ensuring the contents are secure while still generating a basic report.

Transactional emails are sent using SMTP or API, terms which are explained further down in detail. These emails often carry sensitive information such as password resets and/or account information, and can also be used in conjunction with Quickbooks to send sensitive account information securely.

We do not store anything from the message body or any attachments, we simply store the recipient's interaction data, (e.g. the email subject, the date sent, whether the email was opened/read, and any links clicked). This ensures a comprehensive report while keeping your emails secure.

How They Work

Transactional emails are not sent via an an email builder but through two means:

  • SMTP email client
  • API script


SMTP is short for Simple Mail Transfer Protocol. It is used for sending e-mail messages between servers. These messages can be sent and retrieved with an e-mail client such as Outlook, using either POP (Post Office Protocol) or IMAP (Internet Message Access Protocol). These are just protocols for how the email is accessed.


API is short for Application Program Interface. It is a set of routines, protocols, and tools for building software applications. In our particular case, we offer the routines and protocols which an API script will use to send an email.



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