An A/B split test uses two emails to collect statistics about customer behaviour. This allows you to test small changes to your email designs to see which versions are more effective.
A/B split testing breaks the campaign into two parts: the control and the treatment.
To access the A/B Split Testing, click Campaigns > A/B Split Tests.
A/B split testing is perfect for finding out which marketing mailer works best, by creating almost identical emails. These emails are split-sent to your customer list randomly. The report generated compares the two emails and gives a trophy to the more successful email.