Integration with Google Forms


Google Forms is an easy-to-use, free service that you can use to create custom forms such as RSVPs, event registration forms, polls, surveys, and more. Learn how you can integrate Google Forms with Everlytic.

As a business, you are always looking to find the best way to communicate effectively with your subscribers. Gaining insights about what they would like from you, and communicating to them what you offer.

There are times when you need your subscribers to fill out an RSVP form for an event, or perhaps you’re running a poll or survey. While there are plenty of tools online to help you do this, pulling all of this information into each contact on your list may be a long, tedious process. We recommend you use Google Forms for this.

Why Google Forms

Google Forms is an easy-to-use, free service that you can use to create custom forms such as RSVPs, event registration forms, polls, surveys, and more. You can also use it in conjunction with Everlytic to update your contact information.


The Everlytic product offers subscription forms to gather subscriber information. However, Everlytic doesn’t support questionnaires, RSVP forms, and the like. By creating your own custom forms using Google Forms, you can generate your required surveys and import that data into Everlytic. However, to integrate the Google Form with Everlytic, we have to consider a few things:

  1. Data Capturing

Google Forms is a versatile tool allowing you to set your own sections and questions. You can place text fields, radio buttons, checkboxes, dropdowns, an adjustable scale (0-10), multiple-choice grids and various options.

  1. Google Forms into Everlytic

All of the answers will be captured into a Google Sheets document which you can save as an Excel file. You can then import the Excel file into Everlytic. You can also use the Import from Service in Everlytic to connect to your Google account and import your data from there.

Basic Form for New Subscribers

Create your basic form on


Step 1

Select one of the predefined forms or create a blank one to start from scratch.


Step 2

Enter the name of your form. Add a description as you see fit. Then create the fields as desired from the dropdown on the side.


For name, email address, and other single line questions, use the Short Answer field.


If you’re creating a form for existing contacts, you can use the Short Answer fields with Everlytic personalisation tags to pre-populate the form with your subscriber’s information. This means they don’t have to retype their information.

Step 3

You can add as many sections as you need. You can also add a “Thank You” page if you want to thank your subscribers for filling out your form.

customer-survey_hidden_sectionStep 4

Click Send to see options on how to use your form. You can either send it to yourself via email, copy the link Google Forms creates, or get an embed code. If you copy the URL you can link it to your call-to-action (CTA) on your Everlytic-built message.


Form for Existing Subscribers

Google Forms can’t pull the data directly from Everlytic into its forms. This means we need to find a way to get your subscriber’s information pre-populated into the form. For this we will use personalisation tags (e.g. {{contact.contact_name}}).

Things to Consider

The issue with existing contacts in Google Forms is the subscriber’s ability to change and edit their details on the form. If your contact changes their email address on the form, it won’t match the email address in your contact list. This means Everlytic might register the existing subscriber as a new contact instead of updating their information.

In order to ensure the contact’s details are updated correctly, you have to create a second section in the form with the subscriber’s contact ID. Make sure you specify clearly that this second section should not be edited.

Step 1

Create your form as previously explained, without steps 3 and 4.

Step 2

Create an empty section at the end of your form. We will use the empty section for the contact ID. Perhaps in the Description state that the code should not be changed.


Step 3

Click the options menu on the top of form. Select Get pre-filled link. This will create the final version of your form.


Step 4

Fill in the Name, Email, and contact_id or unique_contact_id fields with personalisation tags.


Step 5

Click Submit to get a link you will use within Everlytic. Copy this link.

Create Email

In Everlytic, create your email as normal.

Step 1

In the body of your email, in the Message Composition step, create a CTA (button, link, etc.) redirecting your contacts to the survey.

Step 2

Click Link and add the Google Form URL you copied.


Step 3

Type the name of your CTA into the Label field. Paste the URL you copied from you Google Form into the Link field.

NB: In Google Forms, the personalisation tag brackets are automatically removed and replaced with a different encoding. You need to remove these and replace them with your {{}} brackets. For example:

Should be changed to:{{contact.contact_name}}&entry.70282273={{contact.contact_email}}&entry.1603975762={{contact.contact_id}}

Use the corrected URL in the CTA’s Link field.

Step 4

Complete your email as usual and send as necessary. Now when a contact receives the email and clicks on the form, their details will automatically be pre-filled in the form, including the contact ID.

Google Forms to Everlytic

Once your contacts fill in the form, go back to your form on Google Forms:

Any responses to your form will be stored under Summary.

Click the Excel icon to create your spreadsheet. This will turn your responses into a readable document.


Once the spreadsheet is created, you can open it in Google Sheets. Download the file as an Excel sheet and import the document into Everlytic. Alternativiely you can import the document straight into Everlytic using the Service Integration option. Read our Import document for more information on importing.


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