You can set up the sending domain and use the settings generated in the My Profile section to enhance email delivery.
To access Domains, click My Account > Domains.
Follow these steps to add your sending domain:
You can repeat these steps if you have more than one domain or sending email address in use.
Existing domains are shown in a table on the left. You can click the domain name to see a preview of that domain on the right. The Preview panel displays the domain Properties, Verification, Text records, and Google Analytics tabs.
Shows whether or not enhanced delivery properties are correctly enabled on the domain. Red crosses indicate that the property is disabled; green checks indicate that it's enabled. Click Analyse under the Advanced options to update the domain properties.
Confirm that the email domain is valid by sending a verification email:
Sender Policy Framework (SPF) is an authentication tool that legitimises email sending. SPF matches the IP address you are sending from to the domain you are sending from so that receiving servers accept the mail as authentic and that you've given the system permission to send emails on your behalf.
DomainKeys Identified Mail (DKIM) and domain keys are an authentication tool that legitimises email sending. An electronic signature gets inserted into mails you're sending, functioning as a double authentication. Domain Keys sign on the ‘From’ address domain and DKIM signs on the return path domain. When this is set up, the ISP receiving the mail can check whether the message is from the domain it claims to be from. You'll need to give the SPF, DKIM, and domain key settings to your ISP to implement.
Google Analytics can be enabled on your account to track traffic from your message to your website. When a message is sent, Google Analytics tags can be attached to the links in the message to track the source of traffic to your website. Google Analytics must be enabled on your website for this to work correctly.