Drip campaigns allow you to set up pre-written messages that Everlytic will send to contacts over time. These messages are sent when a contact subscribes to a list or a date related event occurs.
Drip marketing is different from other database marketing in two ways:
Drip campaigns are automated. After you have composed the messages and set up the drip triggers and timing, you can leave the campaign to run automatically. The Drip Campaigns listing helps you to manage your drip campaigns. You can view basic statistics, access detailed reports, and create a new campaign from this page.
To access the Drip Campaign listing, click Campaigns > Drip Campaigns.